This report shares findings from research undertaken by Alice Sachrajda with Esme Peach, supported by Unbound Philanthropy, that explores how popular culture (pop culture) influences social change in the UK. The research has been informed and influenced by the #PopJustice report series. Their aim has been to explore how pop culture is evolving in the UK, its influence, and the role of philanthropists in leveraging pop culture to catalyse social change, focusing on pop culture that influences narratives on migration and integration in the UK.
This report is set out as follows:
- First, they reflect on the current political, economic and cultural context in the UK. They review the reach and influence of British pop culture and the ecosystem that currently exists.
- Second, they present a thematic analysis of the factors that are at play when pop culture appears to influence social justice.
- Third, they reflect on the role of a range of key actors in addressing the challenges in these areas and they explore the opportunities for leveraging pop culture to generate social change in the British context.
- Finally, they present their conclusions and propose a series of next steps for taking this work forward in the future.