Define American is a media and culture project. It uses the power of story to transcend politics and shift conversation around immigration, identity, and citizenship in America using personal narratives, including that of Define American founder and pulitzer-prize winning journalist, Jose Antonio Vargas. Define American seeks to elevate conversation about immigration in the United States by challenging mainstream and cultural media (such as TV shows and movies) and the public to think, speak, and write about new Americans in a different manner.
Unbound has supported Define American since its inception, in 2011. Funding has assisted with a number of campaigns and initiatives, including outreach and engagement for the film Documented, which aims to incorporate a human element into the debate on immigration while highlighting the impact of the United States’ broken immigration system on families.
We are currently funding Define American to broaden perceptions about immigrants by influencing cultural media, such as television, Hollywood film producers, and news outlets, and introduce new storylines concerning the modern immigrant experience. Additionally, Define American engages college students and millennials to create an open space for dialogue that personalizes the topics of immigration and citizenship; and through its partnership with MTV's “Look Different” campaign, seeks to spark a national conversation that engages the American public to discuss the diverse immigrant roots of “white Americans."